Cosmodent

The Client

Premium restorations for demanding clinicians.

Cosmodent is a Sweden-based boutique dental laboratory crafting high-end crowns, bridges, and implant restorations. With years of experience, plus approvals from SwissMedic and the UK MHRA, they serve dentists who expect exacting quality, predictable turnaround, and personal service.

the challenges

Exceptional craft, but an underperforming digital presence.

Despite a strong reputation offline, Cosmodent’s website didn’t reflect its premium positioning. Pages loaded slowly, case proof and certifications were hard to find, and the contact/quote flow created friction-leading to missed enquiries. Mobile UX was dated, search visibility for high-intent terms (e.g., “dental lab Sweden,” “implant restorations lab”) lagged, and there was limited tracking to show where potential clients dropped off. In short: the craft was world-class; the site wasn’t converting like it.

Our Approach

Conversion-first redesign, proof-led storytelling, and SEO.

We rebuilt the site with a clean, professional design that foregrounds results: before-and-after cases, materials, workflows, and certifications. We simplified the “Send a case / Request a quote” journey, added mobile-first forms with CRM integration and GDPR-compliant consent, and implemented event tracking for full-funnel insight. Technical SEO, structured data, and service pages lifted organic visibility, while performance tuning (image pipelines, caching, Core Web Vitals) made the site feel instant.

the results

More qualified enquiries from a faster site.

The polished experience now matches Cosmodent’s clinical standards and turns consideration into action. Clear proof and trust signals reduce hesitation, while a streamlined enquiry flow increases completions-especially on mobile. Improved search visibility brings in more of the right dentists, and comprehensive tracking shows exactly which pages and proof points drive intent. The outcome is a steadier pipeline, higher lead quality, and a site that supports long-term growth.