Greenisolatie

The Client

Sustainable insulation for Dutch households.

Greenisolatie helps families reduce energy loss, improve comfort, and lower costs with tailored, high-quality insulation. With twenty years of craftsmanship, the team guides homeowners from free advice and subsidy applications to flawless installation – with clear communication and dependable service at every step.

the challenges

Strong expertise, weak digital acquisition engine.

Despite a trusted reputation and skilled crews, the website wasn’t turning interest into enquiries. Pages loaded slowly on mobile, CTAs were inconsistent, and the quote request process felt long and unclear. Proof points – certifications, before/after results, and subsidy guidance – were buried, creating hesitation. Local SEO visibility for high-intent searches lagged, so competitors captured leads across nearby towns. Seasonality spikes exposed performance issues, and limited tracking made it hard to see where prospects dropped off or which channels produced profitable jobs. The result: a leaky funnel and an unpredictable pipeline.

Our Approach

Conversion-led redesign - plus local SEO and speed optimization.

We rebuilt the site around a single goal: make requesting an insulation quote effortless. A mobile-first layout, sticky CTAs, and a “Quote in sixty seconds” form removed friction. Trust drivers (twenty years’ experience, certifications, reviews), clear service explanations, and subsidy FAQs reduced uncertainty. We deployed local SEO at scale with structured data and location pages, and optimised Google Business Profiles. Event and call tracking revealed true CPL and funnel drop-offs. Performance tuning and Core Web Vitals work cut bloat so pages felt instant; ongoing CRO tests refined headlines, form steps, and CTAs.

the results

Faster site, more enquiries, greener impact.

The new experience converts curiosity into booked assessments. Speed gains and a simplified form increased completions on mobile, while subsidy guidance and visible proof points boosted homeowner confidence. Local SEO now captures more high-intent searches across target municipalities, and clean analytics shows exactly which pages and campaigns drive qualified enquiries. The pipeline is steadier, cost-per-lead is down, and the business can plan crews weeks ahead – one insulated home at a time.