Shopify
+62%Online conversion rate
A clearer shopping journey for Danish wellness.
Explore the case
Travel gear designed for simpler, smarter journeys.
Smart travel gear designed to make every journey lighter, easier, and more organized.
Selected work / Shopify
Turning checkout friction into measurable growth.
- Conversion Rate
- +133%
- Average Order Value
- +26%
- Checkout drop-off
- −47%
- Page Load Time
- -40%
By analyzing the full customer journey and identifying where buyers dropped off, we were able to remove the biggest friction points in Roamer’s checkout flow.
Instead of guessing what might work, improvements were based on real behavioral data. The result was a smoother path from product page to completed purchase.
Beyond the immediate revenue impact, the Roamer team gained something equally valuable: clear visibility into how customers move through their store and where future optimizations should focus.
The story, in their words.
RoamerA closer look at the store.
Shopify
Visit Roamer
1 / 8
Danish travel brand optimizing checkout performance.
Roamer is a Danish travel gear brand founded by Mathias and Jonathan, built around a simple idea: travel should be easier, lighter, and more organized.
The brand had strong traffic and a product customers loved. People were adding items to their cart and even reaching checkout — but many dropped off right before completing their purchase.
With growth slowing and no clear explanation for the drop-offs, Roamer needed a deeper understanding of what was happening in the checkout journey and how to turn more visitors into customers.
Strong demand & high traffic. But customers dropped off in the checkout flow.
Roamer had a strong product and consistent traffic coming to the store. Customers were adding items to their cart and moving into the checkout flow — but many never completed their purchase.
This created a frustrating situation: on the surface everything looked healthy, but sales didn’t reflect the level of interest. Without clear visibility into where customers were dropping off, every attempt to improve performance felt like guesswork.
To unlock growth, Roamer needed to understand exactly where friction existed in the buying journey and how to remove it.
Analyze the journey. Find the friction. Fix the bottlenecks. Unlock conversions.
We analyzed the full customer journey to understand where and why customers were dropping off before completing their purchase.
Using behavioral data and funnel analysis, we mapped the path from product page to cart to checkout and identified the biggest friction points in the buying process. Instead of making random changes, improvements were prioritized based on real user behavior.
Key areas in the checkout flow were optimized to remove unnecessary friction and guide customers more smoothly toward completing their purchase.
By turning guesswork into clear insights, Roamer gained both stronger conversions and a deeper understanding of how customers actually move through their store.
Next case.
Explore all work